Examples of the results of the game and entertainment city industry
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Game Entertainment Advertising and Marketing Integration Solution
Get users of games, gambling (games), investment, lending and adult market.
Cooperating
Countries
Article Summary
1. Omni-channel game advertising and marketing
1. Google SEO traffic/Google Ads
2. Social media word-of-mouth advertising marketing
4. SMS channel conversion, retention and remarketing
2. Casinos’ strategy for acquiring paid memberships
4. Full-channel traffic diversion indicators for paid user market
5. Advertising fulfillment cooperation process
6. Examples of results of game and entertainment industry investment
In response to the problem of gray market chains being banned or restricted on many platforms, Game AD provides gray market placement strategies:
Further acquire high-value game advertising audiences, game agent recruitment merchants, entertainment city advertising audiences, entertainment city agents, virtual currency players, medical beauty consulting demand audiences, financial loan investment demand audiences, etc.
Target " high-payment group " and set up target market segments
Develop a high trust promotion channel strategy: attract high-value agents and user groups through "SEO traffic pool forum management, social word-of-mouth content marketing, and alliance marketing". The above needs to examine national regulations and platform attributes, plan strategies, and provide annual recommendations for grey industry customer target reports.
Provide "exclusive agency station" and "high-end advertising account resources"
In terms of technology, we have high-powered "advertising account resources" to provide stable and non-blocked advertising visual output and advertising content for all industries, And has many countries' experience in game delivery, and can review the advertising effectiveness click report and optimize the monthly SEO content according to the user feedback according to the local national users.
In terms of advertising media, we provide customized "design resource cooperation" and implement the project Landing Page brand landing page (navigation station/agency station/brand escort station), Customize the FaceBook advertising map and cloak service of the main station activities, cooperate with KOC and KOL teams to promote the live broadcast of popular activities in the station in the current season, and operate the word-of-mouth marketing of Telegram/Line/Whatsapp social media groups. If there is a blockade, we can immediately update the main copy and re-edit the film and put it on the new platform. We have independent design, multimedia, SEO consultants and engineering teams to support the complicated technical problems of gray advertising.
Omni-channel game advertising and marketing, data supports your advertising revenue
In advertising in the gaming industry, the key to success lies in choosing the right platform and delivery strategy to maximize exposure and player conversion rate. The following are common ways to place casino ads:
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Google SEO traffic pool / Google Ads search engine marketing (Google search engine ranking, game forums, adult forums, investment forums Internet)
Through the UTM parameter analysis of up to ten sets of game promotion marketing channels, we found that users entering through SEO traffic channels are the "user entry channel with the highest deposit conversion rate". We use Google Trend / Google AD global keyword detection Tools, targeting high-demand premium customers in the national market: set up an independent advertising agency for SEO target keywords, and set up "Google short/medium/long-term hot search keywords" for 3~4 months and 6~12 months Strategy", seize the Google search keyword ranking in the gaming market, and provide an annual SEO traffic pool to obtain keyword strategy report, to achieve the "no advertising model" to naturally attract "high-value members" advertising channel optimization.
Advertising techniques:
-Select high conversion search keywords, such as "free experience fee for new registration", "welcome bonus for downloading APP" and "friend invitation discount", etc., and cooperate with short-tailed and long-tailed keywords to improve the click effect.
-Phase 1 (1-4 months): Use the "wealth generating logic" to screen the Google hot search keywords of the "main consumer group in the market", and it is recommended to select initial market keywords with at least 500-5000 searches per month in the initial strategy to enter the market.
-Phase 2 (6-12 months): It is recommended to establish the main search terms and stay pages for players by reviewing the search click reports of keywords on the Google Search Console backend website on a monthly basis, in order to optimize the "high-quality users" to view webpage article content and reading flow, and optimize action call buttons. By operating high DA/PA domains in the first half of the year, the annual goal of reaching 10000 to 20000 searches per month for mid-level market keywords will be set in the second phase.
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Social word-of-mouth advertising and marketing (facebook / line / telegram / whatsapp group)
Game social media word-of-mouth advertising is based on the real experience of players. Data analysis shows that the "social marketing influence" of game industry users is more persuasive than the brand's self-promotion. Through independent link data, it can be found that social media word-of-mouth advertising is " The second place is the promotion channel with high deposit conversion rate. Common gray market groups include: diversified income currency circle discussion group, entertainment city deposit group, sports event analysis group, and stock day trading club community.
Advertising techniques:
Through user incentives such as "Invite friends to double the bonus"
Provide limited-time promotional codes to users who share platform links, and provide sharing rewards or discounts to facilitate their game word-of-mouth promotion and social media activities.
Monthly Winning Case Forum Post: Live broadcast of players who actually win the iPhone every month, and post the players’ winning photography records on social media.
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KOC / KOL influencers (Youtube / Tiktok / Instagram)
Gambling advertisements consumers are more inclined to trust recommendations from KOCs and KOLs because they are seen as credible sources. The gaming market research team analyzed this channel as the "third highest deposit conversion rate promotion channel". The KOL promotion team For brands entering the gaming and entertainment industry, "initial player monetization capabilities" and "later player retention strategies" are extremely important.
Advertising techniques:
In the early stage of entering the game market, it is necessary to establish basic trust through the KOL team's introduction of the "Game screen for successfully obtaining registration funds by registering a mobile phone number", "System deposit and withdrawal teaching screen", "Popular game introduction" series of videos.
When the gaming and entertainment city brand is in the 1-3 year growth stage, it can cooperate with KOC/KOL in new customer channels to develop potential "variety entertainment customers" and "high-end travel and enjoyment customers".
KOLs with long-term strategies can live broadcast popular activities of the brand on the site every month, and live broadcast the award-winning list of "Players participating in the game competition of the month" to manage the brand loyalty and memory points of new/old members.
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SMS channel conversion, retention and remarketing
SMS advertising channels can be used in gaming sites (such as online gambling, electronic games, etc.) to attract new members, promote deposits, and increase the participation of old customers in deposits. You can also purchase and send "designated gaming site deposit member list" and "membership list of competing customer groups", etc., to further develop the market landscape of competing games.
Advertising techniques:
Encourage potential customers to register and participate by sending first-time registration offers or Promo Codes, and provide a simple registration link in the SMS so that potential customers can complete the registration quickly.
Send reminders for upcoming events or activities to encourage users to place bets.
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Affiliate Marketing (Affiliate Commission Mechanism)
Gambling platforms usually set up affiliate programs to allow agents to register and obtain exclusive promotional links or codes. Based on user behavior (such as registration, deposits, betting, etc.), the gambling platform will pay the agents corresponding commissions.
Advertising techniques:
New game brands can recruit local large advertising agencies through the higher-than-market casino agency commission mechanism (such as 40% of the universal agency commission advertising)
Casinos’ strategy for obtaining “pay membership”
Demand Analysis and Market Research: First, we will conduct a demand analysis based on your industry type and conduct a detailed investigation into the market competition level, audience behavior, and platform review policies.
Research user market trends through Google Trend / GoogleAD / ahref tools, and group user needs for membership into three types: "profit needs", "product motivations", and "behavior patterns" to customize exclusive marketing plans for members.
Game AD Trend Advertising | Analysis of Premium Membership:
An analysis of the mind map of Kejin users: games, gambling, investment, lending, and adult industries. It can be seen that they have common habits and preferences in some aspects, such as "pursuit of excitement and entertainment", "emphasis on social interaction", "willingness to "High-value payment" and "preference for personalized experience", which are especially obvious in games, gambling and adult customer groups. These characteristics can help marketers develop more effective advertising strategies, such as planning monthly bounty limited-time activities, online Live broadcast or interactive activities, subscription to adult website or platform features, purchase of personalized content or services, transparent interest rates and terms, fast review and loan process, customer support and consulting services, etc.
Use personalized recommendations, create appeal, promote interaction, emphasize safety, and use data analysis to improve advertising effectiveness and conversion rates.
Game Course Gold User Marketing FunnelUnderstand player registration/retention behavior changes
We provide gray industry in digital marketing
If you want to learn more about the Chinese language, you will be able to see the Chinese people in the future (CTR) There are a lot of things in the world. If you want to make a new leaf, you will be able to make a new leaf. Chinese television broadcasting service (CLTV) To prepare a new leaf, you will see a new leaf.
Attract 'Course Gold Users'
Market entry strategy
Group the 'Course Gold Users' based on market demand and conduct in-depth analysis of competitors' customer sources. Through these analyses, we can develop effective market entry plans to ensure that our strategies can accurately reach our target audience.
Customize the advertising
"payment requirements"
Based on different tuition requirements, we will design attractive advertising visuals that will highlight our hot products, attract the attention of potential users, and stimulate their desire to buy.
Advertising
"golden customers"
High promotion channel
Set up ads to target users with high conversion rates, and use platforms such as Google, FB, and YouTube to attract traffic. Use interest tags to deliver ads, such as "live streaming customers," "diversified financial customers," and "variety show customers," and target them based on the cities or regions where the main customer groups appear.
"Premium Membership"
Event Remarketing
Remarketing is carried out for members of different levels, combined with on-site activities to increase conversion rates. Specific measures include: secondary advertising for interested lists, providing agency commission sharing to registered users, providing promo codes and inviting friends activities to users who have seen ads but have not registered.
課金用戶市場全通路導流指標
The following is a detailed introduction to the gray product advertising fulfillment process, covering every step from signing the contract to optimizing the strategy:
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Both parties signed a contract in Chinese and English
Before the cooperation begins, both parties need to sign a Chinese-English contract to ensure that the rights and responsibilities of both parties are clear. The contract should include the scope of cooperation, payment terms, specific requirements for advertising placement and other relevant terms to ensure that both parties have clear guidance during the cooperation process.
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Game Market Research Report
After the contract is signed, conduct in-depth game market research. This phase includes analyzing market trends, competitors, target audience behaviors and preferences, etc. The research report will provide data support for subsequent advertising strategies and help both parties understand the market environment.
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Accurately target gray market customers
Based on the market research report, the two parties will jointly determine the precise target customer group. This includes analyzing users' age, gender, geographic location, interests, etc., so as to develop targeted advertising strategies to improve advertising conversion rates.
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Advertising agency station creation and diversion
After determining the target paying customer group, an advertising agency site will be created and a traffic generation strategy will be designed. This includes setting up a dedicated landing page, optimizing the user experience, and developing attractive advertising content to attract target customers to enter the platform and interact.
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Monthly User Value Feedback Report
Every month, the two parties will jointly generate a user value feedback report to analyze the effectiveness of advertising and the behavioral data of game users. The report will include key indicators such as user growth, retention rate, conversion rate, etc. to help both parties evaluate the return on investment (ROI) of advertising.
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Optimizing the bi-monthly target strategy
Based on the monthly user value feedback report, both parties will optimize their strategies and formulate a bimonthly target strategy. This includes adjusting advertising content, improving delivery channels, repositioning target customer groups, etc. to ensure that advertising effectiveness continues to improve and achieve the expected business goals.
Through the above process, the fulfillment process of gray market advertising will be more efficient and orderly, ensuring that both parties obtain the best results and returns in the cooperation.
Trend Advertising provides one-stop monthly reports, player registration/deposit data, and accurate system optimization indicators.
For details on the advertising cooperation model of the game entertainment city, please refer to "Gray Industry Advertising Plan | Cooperation Model"
Gray market entertainment city advertising consultation
In the ever-changing "grey industry advertising" market, successful advertising requires not only precise marketing strategies, but also the flexibility to deal with various challenges. We focus on the gaming, gambling, investment, lending and adult industries, providing tailor-made advertising solutions to help you stand out in the fiercely competitive environment.
Our services cover a wide range of areas. Whether it is attracting new players, promoting gambling activities, or increasing the exposure of your lending business, our professional team can provide you with the best advertising strategy. Our quotations are transparent and tailored to your needs to ensure that every penny of your budget is used to the maximum benefit.
In the field of gaming and gambling, we use data analysis and market research to help you accurately target your customers and increase conversion rates. At the same time, in terms of investment and lending, we provide professional market insights to help you develop effective promotion plans and attract more potential customers.Advertising in the adult industry requires special sensitivity and creativity.
Our team has extensive experience and is able to design advertising content that complies with industry standards and effectively conveys brand value.
If you are interested in our services or have any questions, please feel free to contact us! Game AD Trend Advertising provides "one-to-one free consultation with market consultants". Let us create a new advertising situation for gray entertainment cities and enhance your market competitiveness!
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